In the same way that your telephone number is listed in the phone book, you
will want your website listed in the search engines.
We will start you off by submiting your site to the two most popular search
engines - Google and Yahoo.
Many other search engines feed from these two. For a detailed connection between the search engines see:http://www.bruceclay.com/searchenginechart.pdf
We also sumbit to dmoz (The Open Directory Project is the largest, most comprehensive human-edited directory of the Web.) It is said that it is a good idea to re-submit your site every month to keep it current. Please remember If you enter too frequently you may get blocked, too seldom and you won't get noticed!
Below are the following links you will require to do this.
http://www.google.co.uk/intl/en/addurl.html
http://submit.search.yahoo.com/free/request
http://dmoz.org/
We ask that you are patient in seeing the results from these submissions. It can take weeks and sometimes months. The situation is similiar to being entered in the Phone Book, your company is not listed until the directory is reprinted (annually). Luckily the search engines update its main indexes on a more frequent basis.
However, instead of competing against local businesses, as in the phone book, you are now competing with businesses all over the world. There are many different parts to making your site successful on the search engines. Our website design always takes this into consideration. A large bearing on search engines comes from the keywords used in the title of the web page, headings, descriptive text content and metatags (hidden words). They can not see pictures. Therefore on producing your site we will ask for a brief description of your business services and 20 or so key words which you would believe the general public to enter into search engines to find you. This is not an easy task. Please bear in mind if your site comes up when a user searches for “north norfolk onions” it may not be at the top of the list when they type “norfolk onions”. It may warrant better results to have a high rating in a more precise search than on page 9 or 10 on all of searches.
Google also rates sites based on the popularity of links. The more incoming links to your site, increases your chances of being higher. Thus link swapping should be taken very seriously, spend sometime making a list of other sites that would be good to be associated with. (ie. a guest house could link to local tourist attractions). Some companies set up more than one site and then have them link to each other. You can check how many sites are linked to yours by typing link:www.yourdomain.co.uk in google search engine.
Search engines are continuously changing the way they decide which sites
achieve higher ratings. If you feel that the free submission we have made
for you has not achieved as high results as you wished there are companies
who specialise in optimisation and submission for a price. We do have an
affililation with a company whom offer four packages.
Please click here for further information.
Google also offer advertising guaranteed to appear on their side panel on each relevant search. With Google AdWords you can reach people when they are actively looking for your products and services. That means you receive targeted visitors and customers. Cost-per-click pricing means you only pay when people click on your ad and it is easy to control costs. Visit the site direct for more information.
If you haven't got the time or interest to maintain your search engine campaign or require much more specialist solutions then we recommend http://www.affinitynewmedia.com/aim/ in Norwich.